UNHYPED: From Hype to Hard ROI in the Age of AI
Architecture. Clarity. Outcomes that matter.
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About the Book
Most organisations are under pressure to “do something with AI.”
Noise is high. Expectations are unclear. Teams are stretched. And despite huge investment, value rarely shows up in the ledger.
UNHYPED cuts through the noise and gives leaders a clear, architectural playbook for navigating AI with discipline, coherence, and measurable outcomes.
This isn’t a hype cycle tour or a catalogue of technical jargon.
It’s a guide to building the foundations that make AI actually work - in workflows, in coordination, and in organisational decision-making.
What You’ll Learn
• Why theatre, demos, and vendor narratives dominate - and how to avoid getting trapped by them
• How to identify the value flows that truly move revenue, cost, or risk
• Practical ways to pressure-test ideas before they become sunk costs
• How to build the coordination, clarity, and organisational readiness required for real impact
• How architecture, not aspiration, drives ROI in the age of agentic systems
UNHYPED is short, sharp, and designed for decision-makers who need clarity, fast.
Why This Book Exists
AI doesn’t fail because organisations lack ambition.
It fails because they lack architecture, alignment, and coherence.
This book helps leaders cut through noise, understand the systems that matter, and move with intelligence instead of imitation.
If you want traction instead of theatre - this is where you begin.
About the Author
Stuart Winter-Tear writes Unhyped AI, one of Europe’s fastest-growing AI publications, and advises executives on AI architecture, strategy, and organisational intelligence. He helps organisations design the systems, workflows, and coordination frameworks required for intelligent operations.
His work reaches more than 50,000 leaders across Substack and LinkedIn.
