UNHYPED Book:
From Hype to Hard ROI in the Age of AI
Cut through the noise. Focus on the results that show up in the ledger.
A practical field manual for leaders turning AI talk into measurable outcomes. Start small. Scale smart.
Buy The Book (PDF)Want a taste before buying? Read the free preview →
About the Book
Executives don’t need another hype-filled AI guide.
They need a field manual.
UNHYPED is written for leaders who are under pressure to make sense of AI - and deliver results, not theatre.
This isn’t a tour of technical jargon or inflated promises. It’s a practical playbook that shows how to pick the seams that matter, measure what moves, and avoid the traps that waste time and money.
Across 30,000+ words and 70+ pages, short, sharp, and designed for decision-makers.
The aim:
Clarity first, ROI that shows up fast.
Why Read This Book?
You’ll learn how to:
- Tell apart innovation theatre from genuine impact
- Move beyond endless pilots into production value
- Ask sharper questions of teams, vendors, and consultants
- Spot where AI can reduce risk and where it only adds noise
- Apply practical frameworks and examples grounded in reality
This is not about AI as a buzzword. It’s about AI as a business lever.
Still deciding? Download the free preview →
About the Author
Stuart Winter-Tear is a strategist, product leader, writer, and advisor helping executives cut through AI hype and ship results the ledger notices.
He writes Unhyped AI on Substack, co-hosts the Unhype AI Podcast with Vin Vashishta, and shares daily commentary on LinkedIn. He works with leaders and boards to navigate AI with clarity and pragmatism.
